| How
to Make Your Internet Site Soar Surfing
the Net to Success
(ARA) – Glenn Canady, 39, of Rocky
Mount, N.C., went from a dot-com casualty to a dot-com success
in just a year and a half.
He was laid off from his job as vice president
of an Internet consulting company in Roanoke Rapids, N.C.
in October 2001, and instead of searching for work in a depressed
economy, at a time when jobs were scarce, he decided to start
his own business.
Canady had been contacted six months earlier
by a Canadian company that wanted to enter the U.S. car wax
market. Gardgroup manufactures a high tech paint protection
system that lasts longer than anything else on the market.
|
 |
Canady liked the product so much, he decided to
market it himself. He created a brand name called 5 Star Shine,
and decided to sell it exclusively over the Internet; but to be
successful, he had to find a way to get noticed.
“I started with the understanding that the Internet
is basically like a network of roads, and when you first put up
a Web site, you’re miles from the nearest highway,” says Canady.
“I needed to find a way to build the roads that would bring in traffic”
He had heard about a technique for bringing targeted traffic to
a Web site, and in the process, getting much better search engine
rankings. “It sounded good on paper, so I decided to give it a try,”
said Canady.
Within six months, 5 Star Shine was ranked number
one on almost all the search engines for the phrase, “car wax,”
and sales soared. The company has maintained its top ranking for
the past 18 months.
After seeing Canady’s success, some of his friends
who have Internet sites urged him to write down everything he had
done. They wanted to know how to get their own sites noticed. One
thing led to another and Canady got into the book writing business.
“Most people think if you have a Web site, you’ll make a lot of
money. That’s not necessarily true. To make money, you have to be
able to bring people to your site,” says Canady. His new book, “Gorilla
Web Site Marketing” shares with readers, step by step, the process
he used to get 5 Star Shine noticed on the Internet.
“I came up with the name, ‘Gorilla Marketing’ because
that’s really what it is. Teaching the reader how to become the
800 pound gorilla in their industry,” says Canady.
“After I made most of the changes suggested in the
book, my hits tripled,” says Mike Barber, owner of Dashboardadventures.com.
His Internet company sells compact discs, packed with natural sounds,
that are intended for use during long car trips.
Canady is so confident in his methods, he offers
a money back guarantee to all of his customers. “No one has taken
me up on it yet though,” Canady says.
To buy a copy of “Gorilla Web Site Marketing,” log
onto www.gorillawebsitemarketing.com. The printed version retails
for $49.95.
Courtesy of ARA Content
EDITOR NOTES:
Here’s a breakdown of the percentage of traffic
received by the seven largest search engines on the Web:
1) Google 55.2 percent
2) Yahoo 21.7 percent
3) MSN Search 9.6 percent
4) AOL Search 3.8 percent
5) Terra Lycos 2.6 percent
6) Alta Vista 2.2 percent
7) AskJeeves 1.5 percent
Source: OneStat.com
|
.gif){kind=spacer}
